“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”
Tim Brown CEO, IDEO
Design thinking often means looking at the business from the customer's perspective and subsequently designing processes, tools, and products and making decisions based on what's best for the customer and what meets the customer's needs (“outside-in thinking”). This leads to an approach where teams empathize with their clients and make decisions because they know it's what's best for their customers. Why? Because we listen to our customers, and we understand them and the jobs they are trying to do. With our “design thinking” process, we use infographics, white-board explainer videos, and training in narrative story-telling to improve communications across our technical teams. Success with data requires the ability to communicate our thoughts and ideas clearly.